How To Choose Your Power Identity.

How To Choose Your Power Identity.

The domain name you choose can be compared in simplicity to the welcome mat at the Smiths’ front door – the mat that says “Welcome to the Smiths.”  It lets the visitors know where they are.  They are at the Smiths.  This clear identification tells the visitors who/what is inside.  The Smiths are inside.  So the visitors now know with certainty they’ve reached their destination.

The role of your domain name is the same as that door mat, to clearly identify what’s inside — your company, charity, blog, market, purpose, etc.  And you want to do that in a clear, right-to-the-point way without rambling on and on. Example: the ideal domain for the Smiths would be “thesmiths.com” or “smiths.com” – not “thisiswherethesmithslive.com.”  That’s much too long, visually troublesome, and not at all efficient or compelling – definitely not a power name.

Clarity.

Studio1Domain’s names are designed to steer you away from weak, unclear domains and give you that power identity you desire – the name that grabs everyone’s attention and stays in their minds. Other great power identity examples are available in our Studio — “GoodCitizensMatter.”  GoodCitizensMatter identifies a social movement focused on all of us collectively as good citizens, not just on race or gender or political affiliation.  “HandsOffUnborn” unquestionably identifies an anti-abortion organization.  Your mission is clear with such power identities.  Continue browsing the Studio and you’ll find even more to choose from.

Availability.

While you are searching for that perfect name, you also want to keep in mind the competition.  Is your idea too similar to others already in use?  If your domain name idea is available for purchase, you must still be reasonably certain that someone else isn’t already using it, even if they don’t own the actual domain.  If someone has been using your domain idea for years, and/or they’ve trademarked the name, but never bought the domain name, you still could be stepping into possible legal infringement issues.  Their rights of established, long-time use could easily prevail over your own.  Always try to avoid such situations by conducting online searches before you decide on a specific identity.

Strength In Numbers.

Another important feature of Studio1Domains is many of the domains are offered as package deals.  For a good example, visit our “Domains” page and click on the “EarthPatio” package.  You’ll see that the package includes ten names. The primary name is EarthPatio, but the package also includes two aliases – EarthPatios and EarthsPatio, to prevent imitators and copycatters.  All three names include the world’s top-tier extensions — .com, .org, and .net.  And the primary name, EarthPatio, even comes with the coveted .earth extension.  One identity – ten names.  Your hosting service can set up all ten names to point to your primary name, making it even easier for visitors to find your website.

Extension Significance?

There are specific reasons to choose between .com, .org, and .net, the world’s three top-tier extensions.  The .com extension was the world’s first website extension and remains number one to this day.  Without the .com extension, you cannot create a power identity.  The .org extension identifies your site as a social and/or charitable organization.  And the .net extension identifies your site as a place of commerce.  These three extensions together give you credibility, search priority, and protection, along with the strength and standing needed to create your power identity.

Why Aliases?

When you choose aliases for your package, you lock down the whole corner on your identity, forcing cyber crooks to think twice about trying to copy, compete, or steal your business and even your online identity. More examples in our Studio of package purchasing are SeeThruLove.  SeeThruLove offers six domains.  And here’s another spectacular domain — FeelATequila.  FeelATequila offers two of the world’s top-tier extensions, all working together to protect your power identity.

Enjoy browsing the Studio for more outstanding possibilities, and let us know which domain(s) you absolutely must have!